Do Brands Need Celebrities?
Jon Kopaloff/FilmMagic/Getty Images Forbes list of the World’s Most Powerful Celebrities is fascinating to me. Dorothy Pomerantz and her team did a remarkable job of putting the list together....
View ArticleIs Your Brand Culturally Relevant?
Haitian kids and the foreigner My family and I spent spring break in Haiti a few weeks ago with an organization called My Life Speaks. We were warmly received by the locals working at the orphanage...
View ArticleRomney’s RNC Speech Connects With The New Heartland Voter Via Core Values
In his highly anticipated speech at the Republican National Convention last night, Presidential nominee, Mitt Romney took huge strides in closing the gap with new Heartland voters. The new Heartland,...
View ArticleQuick: What Are They Saying About Your Brand?
The importance of building a brand through Word of Mouth (WOM) can’t be underestimated. In a recent Ad Age article, a study conducted by MarketShare proved that WOM drives sales. They studied several...
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