Quantcast
Channel: Access Brand Strategies » leadership
Browsing latest articles
Browse All 4 View Live

Image may be NSFW.
Clik here to view.

Do Brands Need Celebrities?

Jon Kopaloff/FilmMagic/Getty Images Forbes list of the World’s Most Powerful Celebrities is fascinating to me.  Dorothy Pomerantz and her team did a remarkable job of putting the list together....

View Article



Image may be NSFW.
Clik here to view.

Is Your Brand Culturally Relevant?

Haitian kids and the foreigner My family and I spent spring break in Haiti a few weeks ago with an organization called My Life Speaks.  We were warmly received by the locals working at the orphanage...

View Article

Romney’s RNC Speech Connects With The New Heartland Voter Via Core Values

In his highly anticipated speech at the Republican National Convention last night, Presidential nominee, Mitt Romney took huge strides in closing the gap with new Heartland voters. The new Heartland,...

View Article

Image may be NSFW.
Clik here to view.

Quick: What Are They Saying About Your Brand?

The importance of building a brand through Word of Mouth (WOM) can’t be underestimated.  In a recent Ad Age article, a study conducted by MarketShare proved that WOM drives sales.  They studied several...

View Article
Browsing latest articles
Browse All 4 View Live




Latest Images